100% FRESH

What makes us unique: Fresh cosmetics

When it comes to maximizing potency and purity, nothing beats freshness.

At SNÖ Eternelle we took up a challenge that no one before us had tried and we created Fresh cosmetics. We put freshness at the center.

The difference with fresh cosmetics

Freshness makes SNÖ eternal treatments unique in two different ways:

It guarantees 100% effectiveness, because the active ingredients are not weakened by time-related degradation.

And it allows our products to be extremely pure.

– 100% natural without artificial preservatives or other synthetic additives. Normally used to extend the life of beauty products.

For years, the cosmetics industry has spent millions to extend the shelf life of products by years.

At first glance today, most skincare products are formulated to last at least 30 months. That is, 2.5 years or more. This is the result of regulation that was intended to increase consumer transparency, but actually did the opposite. Long shelf lives have become the industry standard. Next, a significant part of research and development is still dedicated to improving product stability. However, even with new preservatives and additives, the active ingredients cannot be protected against degradation over time.

Numerous studies have shown that commonly used active agents, such as vitamins A, C and E, are unstable in cosmetic formulations. So they begin to lose their beneficial properties in just a few months.

That said, in the rush to artificially extend shelf life, the ideal of freshness has almost been forgotten. That changes now!

  • The Truth About Lifespan

    At first glance today, most skincare products are formulated to last at least 30 months. That is, 2.5 years or more. This is the result of regulation that was intended to increase consumer transparency, but actually did the opposite. Long shelf lives have become the industry standard. Next, a significant part of research and development is still dedicated to improving product stability. However, even with new preservatives and additives, the active ingredients cannot be protected against degradation over time.

  • The guarantee of freshness

    Numerous studies have shown that commonly used active agents, such as vitamins A, C and E, are unstable in cosmetic formulations. So they begin to lose their beneficial properties in just a few months.

    That said, in the rush to artificially extend shelf life, the ideal of freshness has almost been forgotten. That's changing now! We consider product freshness to be a true consumer right. Above all, to mark our commitment to freshness, we mark all SNÖ Eternelle products with their:

  • Lot

    The batch number is always written on the outer packaging. It guarantees the optimal efficiency and freshness of your SNÖ Eternelle products. We consider this stamp as convincing proof that SNÖ Eternelle products are the freshest on the market.

  • Packaging

    The choice of our glass jars and bottles ensures protection. Premium against bacteria before and during use. This ensures that each SNÖ Eternelle product is at its peak efficiency when you open it.

  • Expiration date

    Our natural formulations remain potent and stable for 3-6 months after opening. The expiry date provides an additional level of transparency. As well as lets you know when to replace your SNÖ Eternelle product with a new product. The expiry date is indicated on the bottom of our jars and bottles.

  • Production

    Basically, to ensure fast time to market, SNÖ Eternelle products are freshly blended in small batches every 6 months at our professional production facilities in France. Packed and delivered quickly to our retail partners in Europe.